In today’s highly saturated, internet-driven world, it is incredibly difficult to get the word out about a new cause or idea, no matter how unique or exciting it is. It’s no longer enough to just have a great concept – you need to be able to effectively communicate your ideas with your audience, and stand out among hundreds or even thousands of other people who are trying to do the same things that you are. Recently, activists and political campaigners are getting creative in order to get their messages heard. One of the most novel new ideas is to use promotional products to reach out to their target audiences. By appealing to people’s inherent consumerism, campaigners are able to endear themselves to even the stingiest voters or petitioners.
Promotional merchandise is fun and useful.
Even if people are unaware of a cause, they still might be attracted to a soft, comfy t-shirt, sleek water bottle, or stylish tote bag. Everyone uses these items on a regular basis, so by giving away or selling these items, activists can get the word out about their cause in a way that is subtle and classy. This is especially effective on college campuses or other areas that are full of young people, who are the most likely to be interested in new products. Once a potential voter/donor/volunteer gets their hands on a promotional item, they are going to want to find out a little more about it, which gives strategic campaigns a window of opportunity to talk up their cause to a willing listener.
Promotional merchandise stands out.
One of the greatest things about promotional merchandise is that it helps any campaign stand out from others that are just using social media or community events. Consumers are going to be attracted to the cause that seems energetic and like it cares about them personally. A uniquely designed promotional product will catch people’s eye and intrigue them, inviting them to ask you more about what you do and why. Once consumers see their friends and family using your merchandise, they might even be excited by it and want to buy one for themselves – and just like that, their audience is growing.
There are many different ways to incorporate promotional products into a campaign.
There are so many different ways to use promotional merchandise to benefit a campaign. In the 2016 election season, we have already seen campaigns use merchandise in a huge variety of ways. The most common is to use it to raise awareness, just by giving it away at events, online, or even on the streets. It can also be used to thank those that have made a donation to the campaign. Finally, they can be sold for fundraising purposes. Purchasing promotional merchandise in bulk is a wise investment, because it provides so many opportunities to raise awareness. Promotional products have made a huge positive impact on many political and charitable campaigns this season, and we are sure to see more of this trend in the future.
Juvenile Congress relies heavily on donations from caring sponsors to make a difference in kid’s lives. There are many ways to reach out to potential sponsors, but one of our favorites is using promotional merchandise. There are so many benefits to using promotional merchandise to reach your target audience. It is relatively inexpensive when bought in bulk, and is easy to order quickly online. We have found that sponsors react very well to promotional merchandise, and that it is a great way to get the word out to new potential sponsors. Here’s exactly how we approach using merchandise to find new sponsors.
One of the easiest ways to target new sponsors is through events. At any event we hold, we give out merchandise to all attendees with an attached notice explaining what we do and why sponsorship is so important. We always see a spike in sponsorship after these events, because receiving these items forces every single guest to think about our company and consider sponsoring us. They’ll also have a cool new item to take home, and every time they use it, they will think about our organization and its benefits.
Using small promotional products as part of direct mailing campaigns is an easy way to attract more sponsors. This is because receiving a promotional product in the mail is exciting – it stands out among a sea of envelopes. Direct mail also enables us to reach a huge variety of potential sponsors who live around the country. There are many different approaches to direct mail, but we look at people who have expressed interest in our work in the past, as well as demographics who we think would be most interested in donating to our organization and working with us.
We also use our merchandise as a thank-you gift for those who have donated to us or worked with us. This helps us show our donors that we truly care about them and their relationship with us, and that we would love for them to continue contributing to us. This has helped us to develop a reputation of an organization that is pleasant to work with, which attracts new sponsors to us by word-of-mouth.
We also sell our products individually as fundraising materials. This works very well because it helps us to raise awareness among the community, which leads to future sponsorships. If people see someone wearing or using one of our products, it becomes a conversation starter, which piques their interest in our organization and what we do, leading to potential sponsors. We can also target those who have purchased our products in large quantities in the past to become potential sponsors.
Using promotional products has helped us reach more potential sponsors in so many different ways. Products make an impact and are memorable, show that we care, and help us reach out to new people in ways that other strategies just cannot.